Toolbox for engaging the public is about to include video capabilities

Videos from PDS will soon play a greater role in the agency’s short and long-term planning efforts. These videos are being produced in-house, facilitating understanding of specific planning issues in a format that is easy for everyone to understand.

“Engaging the public in the planning initiatives we pursue is always a challenge,” stated Dennis Gordon, FAICP, PDS’ executive director. “With people’s hectic schedules and the proliferation of tablets and smart phones, we felt video was a logical next step in our public outreach program. If they can’t get to us, we’ll go to them.”

PDS produced video previously as a part of Direction 2030, Kenton County’s comprehensive plan. The plan, available at direction2030.org is one of the few comprehensive plans in the country designed completely within a website format, providing a dynamic user-experience. The video was included on the Direction 2030 homepage since its adoption in September 2014 to introduce the plan and plans for Kenton County’s future.

Video will be used to keep citizens updated on decisions made by the Kenton County Planning Commission. Short snippet videos will be made available immediately following KCPC decisions and will be disseminated through social media. Expect to see more PDS video activity on Facebook, Twitter, YouTube and other social media channels in the future.

PDS’ new associate planner, Alex Koppelman, has been instrumental in the agency’s efforts to incorporate more video into its everyday workflow. Koppelman works with others on the team to integrate video production of all sorts into planning projects, often times using nothing more than the capabilities of his iPhone. He is a recent graduate of the University of Cincinnati’s Master of Community Planning program and joined PDS in September.

“I’ve been doing video production professionally for a long time and started utilizing these skills to improve my planning and communication efforts,” Koppelman said. “After producing a park plan video while at UC, I discovered this was a powerful way to express planning ideas and activities. I’m really looking forward to incorporating this effective communication tool into more of our projects.”

PDS leads a variety of projects and anticipates incorporating video for future plans, story-maps, and other PDS activities. Start following PDS on social media today and watch for more videos in the near future.

“This is clearly a case of newly-minted planners teaching us old timers new ways of doing our jobs,” concluded Gordon. “We’re really pleased to have Alex on our team and benefitting from the skills he brings to PDS’ staff.”