The Kentucky Bicycle and Bikeway Commission announced last month it is awarding a $10,000 Paula Nye Memorial Grant for 2015 to PDS of Kenton County. Funds will be used to educate citizens about bicycle and pedestrian safety and to raise awareness of an upcoming bicycle and pedestrian planning project.
“We’re thrilled to get this opportunity to help increase the safety of cyclists and pedestrians in our county,” said James Fausz, AICP, a senior planner at PDS. “We knew we wanted to get the word out about the upcoming planning project to as many people as possible. This grant will make a major impact in the number of people we can reach and maximize our chances for success with the plan.”
Fausz explained that funding from the grant will be used in a multifaceted approach that will include public service announcements on Time Warner Cable, an educational video, and face-to-face staff interactions with local public officials. It will also provide for a social media / internet outreach program for enhanced interaction with the community.
“Our goal is to launch the educational campaign just before we kick off the planning project and website to get people interested in participating either online or in person,” he said. “If all goes as planned, heightened awareness of the issues facing Kenton County will encourage more citizens to participate.”
Data from the 2010 Census indicates that Kenton County residents overwhelmingly choose single occupancy vehicles for trips, having serious impacts on roadway congestion and pollution. In fact, currently just slightly over one percent of residents commute to work by walking or other means like bicycles.
“Outreach provided through grant funding will ideally lead to more people considering and choosing to bike or walk for trips that are appropriate for those modes,” said Dennis Gordon, FAICP, PDS’ executive director. “If we build awareness with outreach and the plan then we should see those percentages increase in the 2020 Census.”
The application for the grant was part of a joint effort between Northern Kentucky University and PDS. Staff worked with Thomas Jacobs, a second year Master of Public Administration student, to craft the successful proposal for this outreach effort.
“Thomas was a real asset to the application process. His efforts were much appreciated,” said Gordon.
The Paula Nye Grant was established to improve the safety of non-motorized transportation (bicycle and pedestrian) and is funded solely by contributions of Kentuckians purchasing “Share the Road” specialty license plates.