Keeping citizens informed and encouraging public dialog is always a challenge, however technology is playing a growing role in addressing those issues. Since late last year, NKAPC has expanded its online communications and initiated a new social medial strategy.
From the seemingly endless list of social websites, NKAPC is utilizing five familiar avenues now—Facebook, Twitter, LinkedIn, Google+, and YouTube. “This isn’t a permanent list, necessarily,” said public information coordinator Pete Berard. “As the popularity, target audiences, and usefulness of these services change over time, so will our use of them.”
These online connections were established to invite discussions regarding local topics and relay information to the public in a more effective way, according to Berard. The posts will include topics such as upcoming meetings, interactive maps, current events, and opinions about new plans for the community.
Berard suggests these outreach efforts will also enhance the functionality of the organization’s website. NKAPC.org already houses thousands of important and useful documents, plans, reports, and forms. It also includes webpages for newsletter registration, discussion forums, and information requests. Adding social media will highlight the website and encourage its use as an informative resource.
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